COURVOISIER

Client: Courvoisier
Agency: Wunderman Thompson

TEAM:
Copywriter: Myself
Art Director: Helen Hulsey
ACD Copy: Saedi Burke
ACD Art: Daria Milligan
ECD: Tian Mulholland

THE ASK:
Courvoisier, a French cognac, wanted to break away from cognac’s usual dark, traditional-masculinity reputation and redefine itself as something more modern and inviting.

THE RESULT:
My partner and I co-lead the creative direction for two lifestyle shoots, shaping concepts and styling scenes to embody the French concept of joie de vivre. Then, we turned it into social content that drove 20% increase in followers and a 75% increase in engagement, redefining cognac for a new audience.

The light, bright world of Courvoisier.

As part of our shoot, we also launched a new bartender lesson series, featuring authentic, native audio for a more immersive experience.

And I led the copy for the launch of Courvoisier’s debut signataure drink, The Gala

Overall, resulting in a 47% lift on the Courvoisier social channel. Cheers.

Photographer + DP: Adrian Mueller
Set + Prop Stylist: Melissa Stammer
Food + Drink Stylist: Charlotte Omnès, Takako Kuniyuki