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About Me
Me on paper
Agency: VML NYC
THE TEAM:
Copywriter: Myself
Art Director: Helen Hulsey
ECD: Dominic Al-Samarrie
On The Rocks Cocktails—a bartender-crafted, ready-to-serve cocktail brand—needed to redefine their digital and social presence, balancing their premium quality with a more fun, relatable feel.
THE RESULT:
With the tagline "All the cocktail. None of the work." I set the tone for OTR’s refreshed identity. My partner and I brought this message to life with content that shows just how easy it is to swap the ordinary sip for a cocktail-worthty moment, all while balancing an elevated and approachable tone.
We teamed up with Joaquín Simó, a top 50 bartender in the world, to create the content series I coined “Cocktail Confidential”. I wrote each script, with Joaquín adding his personal flair, showing that you don’t need to be a pro to serve quality cocktails at home—though we had one show you how to anyway.
(Director: Chris Stempel, Drink Stylist: Bryan Arri, Set + Prop Stylist: Natalie Jarvis)
A TASTE OF OUR SOCIAL
We brought the same message to life across our social, always blending premium appeal with a playful, relatable attitude.
We brought the same message to life across our social, always blending premium appeal with a playful, relatable attitude.
Cheers!