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About Me
Me on paper
Client: Roku Gin
Agency: VML
TEAM:
Copywriter: Myself
Art Director: Helen Hulsey
ACD Copy: Saedi Burke
ACD Art: Daria Milligan
ECD: Tian Mulholland
THE ASK:
Produce a social and digital campaign for Roku Gin — a Japanese gin made with six unique botanicals — that brings the brand’s rich history to life.
THE RESULT:
My partner and I’s selected concept, ‘The Best of Every Season,’ focuses on the Japanese concept of ‘shun’: the perfect moment when seasonal ingredients are at its freshest, just like Roku’s harvesting approach.
We created naturescapes that capture Japan’s peak harvest seasons. Every detail—from botanicals and textures to lighting, sound, and SPFX—were designed to authentically reflect each season and evoke the fleeting, harmonious essence of shun.
We also created Instagram Stories showcasing Roku Gin and seasonal cocktails, paired with haikus that highlighted the flavors and process, adding a subtle touch of Japanese culture that’s not too extreme.
Director + Photographer: Paloma Rincon
Drink Stylist: Takako Kuniyuki
Set + Prop Stylist: Rebecca Bartoshesky
Drink Stylist: Takako Kuniyuki
Set + Prop Stylist: Rebecca Bartoshesky