YOU JUST LEARNED SOMETHING
TEAM:
Copywriter: Myself
Art Director: Charlie Hilger
The TLC Channel is seen as mindless “junk tv”. With cable dying, how do we stay cool with young viewers?
FINDING
TLC actually stands for The Learning Channel. But our target doesn’t know that — this acronym hasn’t been used since the ‘80s.
INSIGHT
Technically, everything on TLC is education. Why? Because our name says it is.
IDEA
Your guilty pleasure? It’s not trash - it’s learning. Welcome to The Learning Channel
FINDING
TLC actually stands for The Learning Channel. But our target doesn’t know that — this acronym hasn’t been used since the ‘80s.
INSIGHT
Technically, everything on TLC is education. Why? Because our name says it is.
IDEA
Your guilty pleasure? It’s not trash - it’s learning. Welcome to The Learning Channel
OUT OF HOME
SOCIAL
On IG, we’ll promote individual shows with anti-knowledge wisdom drops.
On IG, we’ll promote individual shows with anti-knowledge wisdom drops.
For our most devoted TLC streamers, we’ll mail a diploma as a reward for their dedicated 'scholarly' pursuits.
SPOTS
During commercial, we’ll remind viewers that no matter what they’re watching it’s always learning on The Learning Channel.
During commercial, we’ll remind viewers that no matter what they’re watching it’s always learning on The Learning Channel.
We’ll create limited edition textbooks, distilling human psychology takeaways from all your favorite shows.