Ads
Hellmann’s: When Sally Met Hellmann’s
Roku Gin
Hellmann’s: Mayo Cat
On The Rocks Cocktails
Hellmann’s: Save Our Sandwiches
Courvoisier

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Spec Ads
23&Me
TLC Channel
UNWRP

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About Me
Me on paper

SAVE OUR SANDWICHES

Client: Hellmann’s Mayonnaise
Agency: VML NYC

THE TEAM:
Copywriter: Myself
Art Director: Helen Hulsey
CD: Dani Karnik
GCD: Dana Stalker
ECD: Susan Golkin


THE PROBLEM:
Soil erosion is putting our food at risk, but most people don’t know or care. It’s not very relatable. But losing your favorite food? That is.

THE SOLUTION:
To show what’s at stake, we gave people a taste of a world without sandwiches. And, Hellmann’s invested $30 million into regenerative agriculture, a sustainable farming approach, in an effort to Save Our Sandwiches. It’s an SOS.  

In collaboration with NYU, we calculated the death date for famous sandwiches.
Then we put it up. Everywhere.

Our QR code directs passerby to our website, where we explain
Hellmann’s’ initiative and how people can get involved.


See it here.