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On The Rocks Cocktails
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UNWRP
About Me
Me on paper
Agency: VML NYC
THE TEAM:
Copywriter: Myself
Art Director: Helen Hulsey
ECD: Dominic Al-Samarrie
On the Rocks Cocktails is a ready made cocktail brand that wanted to reposition themselves as a premium yet approachable brand, encouraging consumers to make an occasion out of drinking On the Rocks.
THE RESULT:
With the new tagline All the cocktail. None of the work, we set the tone for OTR’s refreshed identity. Our digital campaigns provide the inspiration to make those everyday moments real, ensuring moments feel exciting but attainable, premium but not pretentious, distinctive but not demanding.
We shot a digital video series designed to show the ease of elevating a drink at home with On the Rocks. Titled Cocktail Confidential, the series stars Joaquín Simó, creator of the Naked and Famous drink.
(Director: Chris Stempel, Drink Stylist: Bryan Arri, Set + Prop Stylist: Natalie Jarvis)
A TASTE OF OUR SOCIAL
We brought the same message to life across our social, always blending premium appeal with a playful, relatable attitude.
We brought the same message to life across our social, always blending premium appeal with a playful, relatable attitude.
Cheers!